The millennial history of Novalja can be read through numerous archeological finds and remains, among which a special place is occupied by the ancient Roman aqueduct from the 1st century, the only one of its kind on the Croatian Adriatic coast. Today, Novalja is a well-kept tourist town with a developed infrastructure that successfully withstands a large increase in population in the summer months from 3500 to over 40,000.

Three large supermarkets are located at the entrance to the city, as well as a pharmacy and health center, and in the city itself there are all the necessary shops, post office and market.

Novalja’s nightlife offers various possibilities – from numerous cafes, bars and restaurants to the main night entertainment in nearby Zrće, which can be reached by car, public transport (bus) or on foot in about 20 minutes.